Flavorpill™ + Flavorwire™ are a network of culturally connected people, covering events, art, books, music, film, TV and pop culture the world over. Highbrow, Low brow, and everything in-between. –If its compelling, they’re talking about it.
Liikewiise was asked define, design and develop a third digital enterprise, everup™ a place which answers the call for mindfulness.
In turn we developed everup™ with the tenants of digital health in mind. At its center an editorial that serves up a well rounded digital diet (Mental / Physical / Social Spirituality) and provides multi-sensory engagements (listen, interact, IRL) to diversify consumption.
*Led to a 20 MM+ Acquisition by BDG.
Analysis
Could we bring wellness to the tech addicted, on-demand user without producing more noise or fracturing user attention?
Could we alleviate content density while improving accessibility?
How could we define an information architecture and comprehensive content strategy to encourage exploration?
Could we transition ad-reach and volume to optimized paid considerations?
shift to an ad distribution method that has time and geo context, original content and clarified revenue streams?
Strategy
To increase value at deeper layers of the experience, the result was a solution that would offer diverse ways of experiencing the content, tools as an impetus to knowledge acquisition, ample breathing room and a sophisticated layout with rhythmic hierarchies to differentiate hi-signal from hi-detail. Promote comprehension, alleviate congestion, over-crowding / and limit choice paralysis. See Full Document
Feature Set
& Site Map
To increase value at deeper layers of the experience, the result was a solution that would offer diverse ways of experiencing the content, tools as an impetus to knowledge acquisition, ample breathing room and a sophisticated layout with rhythmic hierarchies to differentiate hi-signal from hi-detail. Promote comprehension, alleviate congestion, over-crowding / and limit choice paralysis. See Full Document
Naming
The name ‘everup’ was crafted as a hybrid of two exclusive ideas. ‘endless’ relating to ongoing commitment, and ‘Strive’ for empowering people to transform themselves.
