Liikewiise is Nacionalissimo.

Multi-generational mom-and-pop shops are the heartbeat of México and India’s economies. As human-adjacent AI has welcomed enterprise-grade enhancement to the masses, here we share the stories of families across the world who are upgrading their businesses to meet a post-pandemia marketplace by placing Meta®’s suite of tools at the center of their market strategy.

For 550 years, Leon, Guanajuato has remained the capital of leather in the Americas. And for five generations Nacionalissimo has carried on its time-honored commitment of craftsmanship. Together these portraits bring us close to the hands behind the shoes. With each sole, comes the flourish of a family and the pride of a nation.

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