Liikewiise is Polar.

In 2017 Liikewiise was tapped by the North American Headquarters to reshape Polars omni-channel presence brand and digital properties to compete with the emergent wearable market.

Brand Refresh
Realigned Customer Flow

2017 CES
Activation Design

When Polar brought us the first publicly available heart rate technology in 1977, Runners, Swimmers and Cyclists alike, experienced a newly forged freedom to deepen their understanding of our most intimate vital signs.

S. A. P. AUDIT & USABILITY

As technology and policy have reimagined healthcare, so have competitors risen to meet our fitness aspirations. Companies like Garmin, Jawbone, Fitbit and Apple have continued to advance the grand concourse where fashion, technology and wellness converge in pursuit of biometrics and their promise of obtaining unprecedented customer insight.

With so many propositions flooding the market and so many opportunities to utilize this data profile, how might Polar remain competitive among these emerging pressures?

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